Experience an
eCommerce revelation...
Take the journey with me and find your path to sustainable eCommerce growth
ABOUT KRISTEN
Hey there, I'm Kristen Ridout. Over the past 15 years, I've immersed myself in the world of eCommerce, carving out a reputation as a skilled strategist and practitioner in the field. My journey is anchored in strategic thinking, making decisions grounded in data, and developing a profound grasp of UX design and conversion optimization – all of which are the building blocks of growth.
My passion for eCommerce is fueled by a multi-disciplinary background, including master's degrees in both Marketing and Management and Leadership, and a solid foundation in business. This diverse skillset has enabled me to cultivate high-performing teams and consistently transform eCommerce divisions into thriving engines of growth. But don't just take my word for it...
What others are saying
as seen on linkedin
"I'm grateful to have worked with Kristen during two and a half years on the marketing team at Tool Nut, and I would highly recommend her as a marketing and ecommerce professional. Kristen is a great collaborator and problem-solver with strong communication and organizational skills."
Shane Holland
Director of eCommerce, The Tool Nut
" I always valued Kristen's opinion. I was green in Ecommerce at the time, and Kristen was always willing to teach. She is dedicated to her craft, and her passion for what she does allowed electricfireplaces.com to consistently meet and exceed revenue expectations."
Dylan Gondek
Ecommerce Manager, Gymshark
"It’s my pleasure to recommend Kristen Ridout for her expertise in digital marketing & merchandising. Kristen has an outstanding knowledge of SEM and eCommerce strategy.Kristen was pivotal in driving the growth of our business and exhibited her skillset in a variety of areas."
Greg Hassel
Digital Marketing Manager, Cisco
"Kristen taught me what it is to be an excellent leader. The knowledge I gained working with her has been priceless in my own professional growth... She is highly knowledgeable, patient, and has a management style that lifts up those who report to her and empowers them to realize their full potential."
Carina Jaramillo
Graphics & Content Manager, Octane Seating
Grow Big
or Go Home!
A CASE FOR SUCCESS
I have helped numerous organizations reshape their eCommerce and achieve success. My portfolio showcases our expertise strategic data-driven decision making, in UX design, conversion rate optimization, email marketing, graphic design, content management, copywriting, project management, team leadership, promotion & pricing strategy, P&L management, and marketing management. Let my work speak for itself.
STRATEGIES & THEOLOGY OF ECOMMERCE
It's not enough to simply make a pretty design, finding the right ways to measure the effectiveness of your website is an essential. Branding is important, but not more important than addressing the needs of your customers. No matter how much your customers enjoy your website, if they aren't converting, your website is not providing you with an effective return on investment, That return on investment should positively and consistently increase over time if you are addressing the needs of your customers. Simply put...​